Are you a business owner attempting to scale up? Do you want to enhance your Product Launch Strategy? This article is beneficial for you!
Let’s just start by saying that One of the most crucial part in running a business or a new start-up is product launching, new products are invading our markets every day and consumers are becoming hesitant when it comes to trying new products or switching from their brands. However, in Retail and FMCG, product launching – if done properly- achieves the highest sales rate in the product life cycling, usually companies sell between 3000 to 4000 units depending on the nature of their goods.
We all know that it is very difficult to be the newcomer in any market and gain a customer base quickly and profitably. Therefore, E-commerce product that scales have solid back-ends because they can be selling product, gaining new customers and continuously warming up to offer them something, this is how they ensure expansion and growth.
Using AR in Product Launch Strategy
“If you are looking to scale up your Ecommerce business, you want to expand your product catalogue” this is one important tip for all the business owners who are launching new product, to optimize the sales. This scaling process requires support from all business functions and a GREAT Product Launching Strategy.
So, is your product strategy aligned to the market needs of today? Employing Technology to serve your PLS is always a good idea! As combining AR with the specific industry knowledge will create value for your clients. So, lets go through some successful examples of companies using AR in their Product Launch Strategies.
Rekorderlig – mixed reality experiential marketing
The cider company has launched several successful branded experiences in the past few years. Continuing through last year’s campaign Rekorderlig – mixed reality experience 2019 in London, United Kingdom.
There for six weeks, the concept was based on Midsummer, one of Sweden’s most celebrated traditions. The experience was all about visitors wearing Magic Leap AR headsets, to view holographic imagery and light waves together, augmented themselves into virtual worlds. Additionally, visitors were enjoying their Rekorderlig drinks brought to life using Snapchat codes in the bar area. As Connie Harrison, Rekorderlig’s immersive experiences director, explained that “Rekorder-land blends the physical with the digital to immerse people momentarily in a magical place.”
The secret for this campaign brilliance was reason bringing people to experience new product (in a relaxed and social environment, in which they are open to try anything) and optimizing the chances to TRY OUT new products using real life images from that social environment they were in.
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