One of the most important elements for business success is to build great Customer Experience, which will instantly increase revenues, gain loyal customers and lead to higher profits. A recent research conducted by Adobe and Econsultancy aimed to identify the most exciting opportunity for organizations to grow in the coming years which all indicated to -yes, you have guessed it right- “Customer Experience”.
Encouragingly, the previous report also reveals that brand are ready to do things differently, they are stepping up to challenge by admitting it is time for a change. And what greater change can be done more than “Augmenting” technology into your marketing and business development strategies. Fascinated by all the facts we have stated? Here is one more: Organizations who classify themselves as “Digital-First,” at customer experience are more likely than their peers to have exceeded their top business goal by a significant margin.
Augmented Reality Makes Shopping Experience More Exciting!
We all by now know that Augmented Reality is defined exactly as it sounds! Which is using the existing environment “Reality” and overlays new digital information “Augmentation”. It can utilize common devices such as smart phones, tablets and personal computers to deliver an immersive experience that can greatly elevate customer experience and excitement.
For retailers looking for ways to differentiate their brand beyond price, Augmented Reality brings effective solutions to the table. The enhanced shopping experience offered by AR is projected to generate $120 billion in revenue by 2020. Here is how it works: The way Augmented Reality tackles the customer experience is through offering three major benefits:
- Emotional resonance: The AR technology will aid companies to gain more emotional resonance to objects and topics, by improving the sensory impact of an experience.
- Information accessibility: It can provide information in an instant, east-to-understand format, that support multi-sensory learning. Which ultimately result in customers making more informed decisions and reducing the return rate for products.
- Compelling hypothetical experience: The user can experience multiple different scenarios in real time without the need for making judgments or prototypes. provide a highly personalized and immersive environment that allows for interactivity and rich information exchange between the brand and the customer. As Marketers are currently facing a ‘crisis of immediacy’ challenge: how to meet consumers’ need to receive content, expertise, and personalized solutions in real time during their shopping experience.
- Augmented reality can help customers understand how to use or assemble a product after purchase. Virtual manuals or brochures can offer 3d content to guide end-users in a manner that is more engaging and interactive than a written user manual.
Additionally, AR has significant opportunities for sales and marketing teams in delivering presentations to potential clients. Sales reps can demonstrate products in the field without having to bring the actual products along to a sales meeting and place those products into the actual environment of the customers home or business.”
And this is only the beginning. Who knows where AR will go in the coming years, but the important detail for this moment is understanding exactly what it is and how your business needs to pay attention to its possibilities? Which leads to the next logical question that you might be asking yourself right now!
Is it the right choice for your organization?
AR is becoming an integral part of customer centric strategies and the failure to appreciate the opportunities it may present can be the difference that allows one competitor to leap over its competition.
What could you do with your own powerful AR experience? The potential is astounding. Are you interested? Let’s talk! Contact Us