19 Jun: Goodbye Mathilde !

After 3 months at Charpstar as a Digital Growth Intern, it is time to return to France. This internship was an opportunity for me to learn a lot, both professionally and personally. For the anecdote, when I applied for the internship, I wanted to go to the Nordics, to a startup to do marketing and preferably in the field of new technologies. The very first application was sent to Charpstar and here I am in Sweden in Stockholm. When I arrived in Stockholm, I had never had any experience in this or similar positions. I arrived at…

18 Jun: 5 games in VR chosen by the Charpstar team

Today Emil and Arjun have selected 5 virtual reality games for you to try out when you have the possibility! The Lab – Longbow The Lab created by Valve Corporation and developed for Microsoft Windows. This game is available on HTC Vive, Oculus Rift and Windows Mixed reality. The lab is composed of 8 mini-games including The Archery. This mini archery game aims to protect a fortress from an invasion of small characters by shooting with the bow using VR controllers. The movements are wide and similar to those of reality. Space Pirates Space Pirates is similar…

17 Jun: From the driving assistance to the autonomous car : 5 levels of artificial intelligence integration

Artificial intelligence existed since the late 1950s but has only really been used for about ten years. The main reason for this late development is that today we have a large amount of data necessary for the proper functioning and development of artificial intelligence. The term artificial intelligence was coined by John McCarthy in 1955. This takes place at the Dartmouth conference of about ten scientists. The objective of this giant brainstorming is to prove that it is possible to reproduce human intelligence and reasoning in a machine. Two types of artificial intelligence are then distinguished. Strong…

13 Jun: How AR will disrupt the manufacturing industry

An industrial process aims to produce a product in large quantities while being as profitable as possible. One of the recurring problems in the industrial sector is the optimization of deadlines and budgets. Immersive technologies are increasingly finding their place in the industry, whether it is virtual reality thanks to increasingly accessible headsets. Augmented reality will revolutionize the industry, I would even say that it has already begun. This technology aims to reduce production downtime and quickly identify problems and maintain services and processes. Augmented reality makes it possible to superimpose various information on reality. It is…

11 Jun: Success Story – SoffaDirekt and InPlace by Charpstar

SoffaDirekt is a Swedish e-commerce company selling furniture and decoration. The  objective is to improve KPIs such as conversion rate and return rate. By reducing friction during online purchases through AR. SoffaDirekt has chosen to collaborate with Charpstar for this very purpose. We then launched augmented reality together through the AR InPlace, which is our service for Web AR. Charpstar has therefore created 100 augmented reality products that can be accessed directly from the product page. Users have access to classic product information: dimensions, colours, materials, photos, but they can also see a 3D model of the…

10 Jun: Your market is unique – you need a customized Google Ads solution

Your market and every customer in it is unique with their own set of demands and needs. The goal is to identify their individualities and try to adjust to the customer’s specific needs, and if you do it the right way – it will also be very profitable for your business. How to customize ads in the best possible way Growing competition and fragmentation are some of the challenges a digital agency meet today. Customers are interacting more than ever with brands and companies, and every company wants to attract attention. This will only continue to grow…

04 Jun: AR timeline since 1950

Augmented reality is one of the immersive technologies we handle at Charpstar. AR does not replace the real world, it complements it by adding elements with which users can interact. It seems interesting to us to study its evolution and development potential. Augmented reality appeared, like virtual reality, thanks to the Sensorama of and the Sword of Damocles by Ivan Sutherland in 1968. This technology allowed the user to see computer-generated images that gave the impression of being in another reality. This system is generally closer to virtual reality but is a beginning in the evolution towards…

29 May: VR at the service of medecine

Virtual reality is known as a leisure technology, we presented it  at the Retail Experience Live as a powerful marketing tool thanks to its immersive properties. Today we are discussing the use in  service of medicine on the patient’s side. What is virtual reality? VR is an immersive technology that requires the use of a head mounted device. This tool transports users to a virtual environment, in which it is possible to evolve thanks to controllers representing the user’s hands. Understanding the daily lives of patients with neurodegenerative diseases Alzheimer’s and Schizophrenia are diseases that are difficult…

21 May: How is AI and AR merging in the future ?

In retrospect of the technological development these recent years and the evolution of trade patterns, the combination of mixed reality and artificial intelligence is inevitable. These two technologies have several advantages, especially when used together. Artificial intelligence is the simulation of human intelligence processes by machines, mainly by computer systems. This process includes learning, reasoning and self-correction. In other words, the purpose of artificial intelligence is to solve any solvent task per individual, including determining what is “the problem to solve”. Artificial intelligence can be applied to a multitude of fields such as transportation with cars that…