11 Jun: Success Story – SoffaDirekt and InPlace by Charpstar

SoffaDirekt is a Swedish e-commerce company selling furniture and decoration. The  objective is to improve KPIs such as conversion rate and return rate. By reducing friction during online purchases through AR. SoffaDirekt has chosen to collaborate with Charpstar for this very purpose. We then launched augmented reality together through the AR InPlace, which is our service for Web AR. Charpstar has therefore created 100 augmented reality products that can be accessed directly from the product page. Users have access to classic product information: dimensions, colours, materials, photos, but they can also see a 3D model of the…

10 Jun: Your market is unique – you need a customized Google Ads solution

Your market and every customer in it is unique with their own set of demands and needs. The goal is to identify their individualities and try to adjust to the customer’s specific needs, and if you do it the right way – it will also be very profitable for your business. How to customize ads in the best possible way Growing competition and fragmentation are some of the challenges a digital agency meet today. Customers are interacting more than ever with brands and companies, and every company wants to attract attention. This will only continue to grow…

04 Jun: AR timeline since 1950

Augmented reality is one of the immersive technologies we handle at Charpstar. AR does not replace the real world, it complements it by adding elements with which users can interact. It seems interesting to us to study its evolution and development potential. Augmented reality appeared, like virtual reality, thanks to the Sensorama of and the Sword of Damocles by Ivan Sutherland in 1968. This technology allowed the user to see computer-generated images that gave the impression of being in another reality. This system is generally closer to virtual reality but is a beginning in the evolution towards…

29 May: VR at the service of medecine

Virtual reality is known as a leisure technology, we presented it  at the Retail Experience Live as a powerful marketing tool thanks to its immersive properties. Today we are discussing the use in  service of medicine on the patient’s side. What is virtual reality? VR is an immersive technology that requires the use of a head mounted device. This tool transports users to a virtual environment, in which it is possible to evolve thanks to controllers representing the user’s hands. Understanding the daily lives of patients with neurodegenerative diseases Alzheimer’s and Schizophrenia are diseases that are difficult…

21 May: How is AI and AR merging in the future ?

In retrospect of the technological development these recent years and the evolution of trade patterns, the combination of mixed reality and artificial intelligence is inevitable. These two technologies have several advantages, especially when used together. Artificial intelligence is the simulation of human intelligence processes by machines, mainly by computer systems. This process includes learning, reasoning and self-correction. In other words, the purpose of artificial intelligence is to solve any solvent task per individual, including determining what is “the problem to solve”. Artificial intelligence can be applied to a multitude of fields such as transportation with cars that…

13 May: Why should you attend to the Retail Experience Live ?

The Retail Experience Live is a retail trade fair that takes place on 15 and 16 May 2019 in Stockholm. This is your opportunity to discover and challenge your ways of thinking about retail as a business, whether as a participant, exhibitor or speaker. Consumer behaviour has been changing very rapidly over the past 20 years. One example is the boundary between a physical store and an online store that is getting thinner and thinner. Consumers are not only looking for experience and innovation, but also for solutions that are quickly exploitable and easy to implement, which…

09 May: VR headsets timeline since 1950

Virtual reality appears for the first time in a fictional way in Pygmalion’s Spectacles, Stanley G. Weibaum’s book, and a few decades later we are there “Instead of being on a screen, the story is all about you and you are in it.” And today virtual reality is becoming more democratic, here are the main evolutions. The 50s – 60s: tests in immersive reality In the 1950s, the first prototype of virtual reality was for the cinema. It is Sensorama, an immersive cinema created by director Morton Heiling. The Sensorama was not a helmet but more like…