13 May: Why should you attend to the Retail Experience Live ?

The Retail Experience Live is a retail trade fair that takes place on 15 and 16 May 2019 in Stockholm. This is your opportunity to discover and challenge your ways of thinking about retail as a business, whether as a participant, exhibitor or speaker. Consumer behaviour has been changing very rapidly over the past 20 years. One example is the boundary between a physical store and an online store that is getting thinner and thinner. Consumers are not only looking for experience and innovation, but also for solutions that are quickly exploitable and easy to implement, which…

09 May: VR headsets timeline since 1950

Virtual reality appears for the first time in a fictional way in Pygmalion’s Spectacles, Stanley G. Weibaum’s book, and a few decades later we are there “Instead of being on a screen, the story is all about you and you are in it.” And today virtual reality is becoming more democratic, here are the main evolutions. The 50s – 60s: tests in immersive reality In the 1950s, the first prototype of virtual reality was for the cinema. It is Sensorama, an immersive cinema created by director Morton Heiling. The Sensorama was not a helmet but more like…

07 May: 5 reasons as to why VR is good for educational purpose

Since the beginning of this blog we have been talking a lot about augmented reality and mainly about its integration into retail. But augmented reality is not the only immersive technology and sales growth is not the only use of these technologies either. Today let’s talk about virtual reality, the technology that takes you into a virtual experience and other worlds. Personally, I am still on the faculty to attend lectures of several hours and listen to a professor recite his lecture, the same lecture that has been passed down for years. When I was in high…

03 May: F8 2019 – A conference to reassure or to innovate?

On April 30 and May 1, 2019 was held the F8 conference, led by the Facebook group (Facebook, Instagram, Whatsapp, Oculus, among others) for developers and entrepreneurs who create products around the application. The conference was based on a major idea: the future is private, based on the notion of privacy, security and performance. This is more like an attempt to restore the image and regain trust. Beyond the announcements on application developments, which basically means that Facebook wants to take part in your daily : friendly or amorous dating, buying or payment applications, the new immersive…

29 Apr: VLOG#1 CHARPSTAR’S STORIES – Afterwork with SoffaDirekt

On Thursday, April 25, we had an afterwork with our first web AR client SoffaDirekt. Some time ago, we implemented the Inplace WebAR for them. This meeting was an opportunity to take stock and propose new projects. We wanted to try a new experience on how we communicate with our community, by showing you how this type of meeting works at Charpstar, which is why today we are unveiling our first video. If you liked this video, come and discover our products, and this post that will interest you

24 Apr: Immersive technology find its way into the concerts

Augmented reality is not only applicable to sales, medicine, or video games, it is a complete technology that enhances any viewer experience. The music and art festival of the Coachella Valley, most often called Coachella, has been promoting immersive technologies for several years. Every year, this festival brings together tens of thousands of festival attendees who come to listen, admire and create. Coachella is like a testing ground for new technologies in concerts and the public’s receptivity to these technologies. This year the festival offers an augmented reality experience on the theme of Space, under the Sahara…

17 Apr: Web AR VS Mobile AR application : what is the best solution for your company ?

Augmented reality aims to place 2D and 3D objects in real time in the user’s environment. It is a technology that evolves very quickly, until recently the superimposition of elements was only possible on a moment already captured instead of real time. Augmented reality is becoming a necessary tool for the development of a company, especially for the omnichannel strategy. Currently, there are two ways to integrate augmented reality into a company’s strategy: In the Web or AR mobile applications. In general, the most downloaded and used applications are social networks, games, news / sports. Users spend…

15 Apr: Heja Framtiden podcast – Emil Charpentier/CEO

Our CEO/ founder, Emil Charpentier, recorded a podcast with Heja Framtiden. He talks about the Retail Experience Live on May the 15th and the 16th, 2019 and his experience on augmented reality. If you would like to know more about the value of augmented reality in an omnichannel strategy read this or contact us.

12 Apr: Why AR is going to be a top priority for omnichannel strategy!

One of the major difficulties faced by retail companies is the lack of conversion in the face of increasing competition, where customers are increasingly comparing products at different sites. So how can we make a difference? At Charpstar, we believe that augmented reality can change the business we know today, by reinforcing the omnichannel strategy through Charpstar’s InPlace WebAR. Individuals visiting the site or store can be divided into two categories. Some of them are looking for something specific and have a real desire to buy. Another part of it is “window shopping” and buys on the…