11 May: 3 Uses of Augmented Reality For Customers

The future of Augmented Reality is helping customers shop and access business information in an easy way. Businesses have the resources to easily create AR experiences. Smart shoppers will learn how to access this experience and use it to their advantage. In this guide, we will go through 3 practical examples of augmented reality in the consumer business world. Comment at the bottom of this guide with your favorite augmented reality examples in the real world. Clothes Shopping Clothing store owners can utilize AR experiences to provide shoppers with an interactive way to obtain product details. For…

21 Feb: Augmented Reality: A Trending Tool for Better Education

Through the years, technology has always managed to make significant development in major sectors such as Health, Industry and Education. The most rewarding aspect of Technology especially features like Augmented Reality is the ability to REVOLUTIONIZE and CHANGE the way people do things forever! Today we are addressing technology advancement in education, which is mainly transforming the traditional educational process into a whole new Technological process; A new medium “Augmented Reality” offers  us  unique  affordances,  combining  physical  and  virtual  worlds.  Here Are 5 Uses for AR Technology in Education Provides enhanced teaching style for complex material AR…

19 Feb: Charpstar: A closer Look into Today’s Market Leaders in Augmented Reality.

Have you read our previous blog posts? If Yes, then you probably have a clearer idea about Augmented Reality Technology and the huge opportunities for this industry in the Swedish Market; knowing that it will revolutionize online shopping for the next decades. Wondering how this technology will help you reach your goals and obtain profits? What are the potential benefits from collaborating with us? Or even having questions like why choose Charpstar? Well, this article will take you through the great opportunities and quality services of Charpstar AB highlighting our strengths in entering, surviving and steadily dominating…

Augmented Reality used in Product Launch Strategy

17 Feb: AR used in Product Launch Strategy: It Is All About the Plan!

Are you a business owner attempting to scale up? Do you want to enhance your Product Launch Strategy? This article is beneficial for you! Let’s just start by saying that One of the most crucial part in running a business or a new start-up is product launching, new products are invading our markets every day and consumers are becoming hesitant when it comes to trying new products or switching from their brands. However, in Retail and FMCG, product launching – if done properly- achieves the highest sales rate in the product life cycling, usually companies sell between…

14 Feb: Augmented Reality in Ecommerce: An Exceptional Customer Experience

Augmented Reality in Ecommerce is a new trending strategy adopted by many retail companies in Sweden, which enables retailers to bring their products to life and entirely revolutionize the customer experience! People will no longer scroll through static images and worry about visualizing the products in their own environments. Wondering how is it all done? Well, through AR features, you will be able to use interactive 3D models (with the actual size and dimension) anywhere and anytime. So, for all the Tech Savvies and online shoppers, this is a game changer! Adding convenience and infinite value to…

12 Feb: Filling Your World with Giant Hearts: AR a Powerful Branding Tool!

Valentine’s Day Sales Push Via Augmented Reality Initiative One of the biggest challenges for marketers in almost any industry is to stay up to date with the latest trends and constantly relate to the customer needs and interests. In order to ensure effective communication, marketing campaigns often revolves around what is currently happening in the world, what is the trends people talk about and all special holidays and occasions around the corner! But, why do Marketers create these campaigns which revolves around trending topics? Customers mostly relate to these campaign themes and generate some “Emotional Buying” triggered…

AR

10 Feb: Guess what will happen in the AR industry the next five years!

Well, Technology advancement is a sure thing! the world is continuously changing, as new technologies are being introduced every day, new devices are concurring our households and bug fixes and improvements are constantly made to our systems. The business world is mostly affected by this rapid change, as new technologies are helping businesses improve their services and revenues. However, becoming a main player in a technologically volatile market and competing to stand out can be a very exhausting task for any company. That’s why you need to be ahead of the game! This article will address one…

07 Feb: 3 Brands Driving Immersive Customer Experiences Through Augmented Reality

For many marketing teams and CMOs, Augmented Reality might not be first on the list of new technologies to implement into the marketing mix. However, many companies had taken the opportunity to use AR in their marketing strategies, resulting in competitive advantages, successful campaigns and higher volumes. These forward-looking brands had managed to eliminate the risk on being invisible! They maintained direct contact with their customers – gaining loyal customers- through creating exciting and immersive customer experience. So, let’s take a look at these interesting examples of brands using Augmented Reality in their Marketing Strategies: NIKE: Using AR to…

05 Feb: Augmented Reality: Unlock new technologies to Outstanding Customer Experience

One of the most important elements for business success is to build great Customer Experience, which will instantly increase revenues, gain loyal customers and lead to higher profits. A recent research conducted by Adobe and Econsultancy aimed to identify the most exciting opportunity for organizations to grow in the coming years which all indicated to -yes, you have guessed it right- “Customer Experience”. Encouragingly, the previous report also reveals that brand are ready to do things differently, they are stepping up to challenge by admitting it is time for a change. And what greater change can be…

Augmented Reality

03 Feb: In The world’s Smartest City: Using AR To Maintain Your Competitive Edge?

Being a startup or a well-established company in Stockholm comes with a huge pressure to consistently update your strategies and conform with the latest technologies, especially after being named the “World’s Smartest City” in 2019, for its strength in health, human capital and innovation. Customers are having more demands and expectations than ever, triggering companies in all fields to compete for innovative solutions. So, how can you strengthen your competitive edge and create a killer customer experience? 1- Visualize Your Purchases through Augmented Reality By using a combination of Artificial Intelligence, Virtual Reality, and Augmented Reality customers can virtually…