Default

06 Sep: Start your e-commerce and improve your business

Build-up a strong connection between the e-commerce and physical stores Benefits of moving to online platforms E-commerce benefits extend far beyond virtual presence. The biggest benefits of e-commerce come when compared to physical stores, and in this comparison we realize that the advantages of e-commerce come mainly when it comes to operating costs (including physical store maintenance costs, inventory and lower employee costs), easy access, product internationalization, data analytics (which are made by devices like Google Analytics), and the online availability, that allows the store to be open 24 hours a day. Comfort and facility for the…

04 Sep: Analyzing top-selling websites: Amazon

All you need to know about Amazon: their history, new technologies, pros and cons. Amazon was created by Jeff Bezos in 1994, when the internet had not yet become popular. Jeff decided to create a new business model based on online book sales and distribution. Amazon currently sells a variety of products, including toys, electronics, apparel and accessories. Amazon is currently among the most valuable companies in the world. In the first half of this year, the company run by Jeff Bezos earned $ 123.1 billion (data announced by Amazon in July), growth around 49% more than…

02 Sep: You need to change! Signals that your product is saturated

In today’s blog I will show you how to know when your product is saturated and you need to change What is saturation?  Market saturation happens when the demand for some products/services in the current market is lower than the production, and consequently result is a decline in sales. It shows that this niche of product/service was what people were looking for, but at this moment they are satisfied, isn’t a need anymore.  The main challenge when market gets saturated is to continue generating profit in the same niche. Saturation is an indicator that you have to…

30 Aug: Brazil (SP) – Sweden (STHLM) – Epicenter (Charpstar)

In today’s article you will see a report of how my transition from Brazil to Sweden went, and how I was received at Charpstar. Sweden / Brazil In general Sweden is extremely different from Brazil not only for cultural factors but a different environment too, and more than that, Sweden is a First World country, and it is noticeable if you analyze how Swedish people organize themselves in society (respecting the traffic signs, reducing the amount of pollution in the air and taking care of the environment), and many other factors that make Sweden a First World…

28 Aug: ZOOM ON LUKAS – ACCOUNT MANAGER/SALES EXECUTIVE

Here is an interview with Charpstar Account Manager and Sales Executive, Lukas Barle (24). You will learn more about his background and ambitions. Q. What is your role in the company? A: As Account manager at Charpstar, I am responsible for the management of sales as well as maintaining a flourishing relationship between existing clients. Q. Before Charpstar, what was your professional career like? A: I started my career in the retail business at an early age. Working for one of the biggest grocery companies COOP, I worked my way up to eventually become head of sales…

26 Aug: ZOOM ON VICTOR – ONLINE GROWTH MANAGER

Here is an interview with Charpstar Online Growth Manager, Victor Arantes (19). You will learn more about his background and ambitions. Q. What is your role in the company? A: I’m the new  Online Growth Intern for the next 6 months, I am in charge of the blog and social media management. Q. What does Charpstar represent to you? A: It’s a pleasure to work in Charpstar, once this is a unique opportunity for me.  As I’m starting my job career, it’s essential to have a bigger view of a company and at the same time understand…

19 Jun: Goodbye Mathilde !

After 3 months at Charpstar as a Digital Growth Intern, it is time to return to France. This internship was an opportunity for me to learn a lot, both professionally and personally. For the anecdote, when I applied for the internship, I wanted to go to the Nordics, to a startup to do marketing and preferably in the field of new technologies. The very first application was sent to Charpstar and here I am in Sweden in Stockholm. When I arrived in Stockholm, I had never had any experience in this or similar positions. I arrived at…

18 Jun: 5 games in VR chosen by the Charpstar team

Today Emil and Arjun have selected 5 virtual reality games for you to try out when you have the possibility! The Lab – Longbow The Lab created by Valve Corporation and developed for Microsoft Windows. This game is available on HTC Vive, Oculus Rift and Windows Mixed reality. The lab is composed of 8 mini-games including The Archery. This mini archery game aims to protect a fortress from an invasion of small characters by shooting with the bow using VR controllers. The movements are wide and similar to those of reality. Space Pirates Space Pirates is similar…

17 Jun: From the driving assistance to the autonomous car : 5 levels of artificial intelligence integration

Artificial intelligence existed since the late 1950s but has only really been used for about ten years. The main reason for this late development is that today we have a large amount of data necessary for the proper functioning and development of artificial intelligence. The term artificial intelligence was coined by John McCarthy in 1955. This takes place at the Dartmouth conference of about ten scientists. The objective of this giant brainstorming is to prove that it is possible to reproduce human intelligence and reasoning in a machine. Two types of artificial intelligence are then distinguished. Strong…

13 Jun: How AR will disrupt the manufacturing industry

An industrial process aims to produce a product in large quantities while being as profitable as possible. One of the recurring problems in the industrial sector is the optimization of deadlines and budgets. Immersive technologies are increasingly finding their place in the industry, whether it is virtual reality thanks to increasingly accessible headsets. Augmented reality will revolutionize the industry, I would even say that it has already begun. This technology aims to reduce production downtime and quickly identify problems and maintain services and processes. Augmented reality makes it possible to superimpose various information on reality. It is…