In The world’s Smartest City: Using AR To Maintain Your Competitive Edge?

Being a startup or a well-established company in Stockholm comes with a huge pressure to consistently update your strategies and conform with the latest technologies, especially after being named the “World’s Smartest City” in 2019, for its strength in health, human capital and innovation.

Customers are having more demands and expectations than ever, triggering companies in all fields to compete for innovative solutions. So, how can you strengthen your competitive edge and create a killer customer experience?

Photo by Anna Hunko on Unsplash

1- Visualize Your Purchases through Augmented Reality

By using a combination of Artificial Intelligence, Virtual Reality, and Augmented Reality customers can virtually try-on products such as clothing, eye wear, footwear, accessories, and make-up in real-time without going through the inconvenience of the actual try-on experience.

77% of customers prefer to use AR capabilities to preview product variations such as color or style differences. Most of the customers look for all available colors and modification of the product to make a choice between packs of goods. Then make their purchase decisions.

Adopting AR, VR and AI in your business strategies will boost your online sales and generate revenue

2- Augmented Branded materials

Augmented Reality can take branding materials like business cards and brochures to the next level by adding a virtual component. Users can scan printed materials with their mobile devices to access a range of features giving them more information and ways to get in contact with the brand.

For instance, a user can scan a brochure in the right spot to bring up a video highlighting some aspect of the information being conveyed, bringing a dynamic element to the static text on the brochure. Alternatively, a business card can use AR to present a variety of contact options that will allow the user to get in touch with a single click, whether through email, LinkedIn or by phone call.

AR-enhanced branding materials let their creators inject dynamic virtual elements into the text, heightening engagement.

3- Augmented Reality for Marketing: Creating a buzz around your brand

Augmented reality can also be used as part of an indirect sales and marketing strategy. While the previous AR applications focused on direct tactics for facilitating sales, AR can also be used to enhance the status of the brand itself.

Creating a novel, unexpected or fun augmented reality experience can result in a significant buzz for a brand if executed properly, meaning that a well-designed AR experience will get people talking and generate lasting memories. As people prefer a brand that keeps them happy and satisfied, that kind of exposure and customer goodwill can pay lasting dividends.

Uber has since followed suit with a similar campaign in Zurich, creating AR experiences for their riders and generating in excess of one million Youtube views.

By employing strategies like this, companies can generate millions of dollars in earned media. In a competitive market, an augmented reality campaign can be that differentiator that allows a brand to stand out from its peers and create sustained discussion and name recognition.

4- Augmented Reality for Customized products

AR is also a massive boon when it comes to dealing with customization options. As a rule, customers are looking for as much customization and specifically tailored products and solutions as they can get. Managing those demands from the vendor side isn’t always easy.

Augmented reality tools can facilitate customers taking an active part in the design of their products. This input can then be digitally conveyed in real time to the vendor, providing a smoother chain of feedback leading to customers getting exactly what they want and vendors being able to provide it for them. AR can create a bridge between customer expectations and vendor fulfillment.

Your Takeaways

  1. Among the top challenges that e-commerce face today is engaging millennials, understanding customers’ needs and providing personalization.
  2. Augmented reality is a great way to approach all of them. With ultimate personalization and virtual ‘home try-on’ experiences it enables, brands can boost their consumers’ satisfaction and stand out among competitors.
  3. Top brands have enrolled their AR-powered apps that showed great results from boosting brand awareness to driving a significant increase in revenue. If you’re a retail or e-commerce brand looking to stay competitive, you don’t want to miss the new wave of augmented reality innovation.

If you liked this article, you can read more about The five biggest AR trends for 2020