Build-up a strong connection between the e-commerce and physical stores
- Benefits of moving to online platforms
E-commerce benefits extend far beyond virtual presence. The biggest benefits of e-commerce come when compared to physical stores, and in this comparison we realize that the advantages of e-commerce come mainly when it comes to operating costs (including physical store maintenance costs, inventory and lower employee costs), easy access, product internationalization, data analytics (which are made by devices like Google Analytics), and the online availability, that allows the store to be open 24 hours a day. Comfort and facility for the consumer are other factors that benefit online stores, but in order to have these two factors is necessary to invest in your e-commerce and create a pleasant environment for when the customer access your virtual page.
- Why people migrate to virtual stores?
There is a new generation of buyers, that have new habits, behavior, a different background and technology. Knowing this new era, sellers should know that even if people want to buy their products on physical store, they will have a look on the internet before, and that’s one reason why companies are migrating to online stores.
Using online platforms can be very attractive, but it is not advisable to migrate 100% of your business to e-commerce. An integration of e-commerce with POS (Point Of Sales) promotes greater services and many facilities for the modern consumer. This multi-channel arrangement allows the buyer to choose the best way to purchase and receive / pick up the merchandise, an option that reduces the risk of withdrawal, as many people give up after noticing the shipping price. In addition, it is easier to make product changes and resolve customer issues, keeping in mind that using a platform like E-bay or Amazon, troubleshooting and customer contact becomes more complicated. Channel integration can make it easier for your customer to exchange or return a purchased item, for instance leaving returns in the store and buying online.
- Tips to start your e-commerce
The first step in getting your e-commerce started is to build an action plan, which is nothing more than a list of the actions you need to take in order to achieve a certain goal, and to reach the point of selling regularly and proving that your product has sales potential, you need to ask yourself 3 basic questions: 1. What will you sell? List at least 5 products to start your business (choose the right product, it can’t be saturated); 2. Who will you sell to? Specify your ideal customer by mapping them and understanding their behaviors; 3. Who will produce or sell you these products? You need to define who will deliver your products by listing all the channels, people, and where you will buy these products.
With this in mind you should set goals and targets including time frames so that it’s easier to measure company growth.
And lastly you must create your strategies, such as audience and marketing channel, sales and shipping, and service structure. In your ads it’s always essential to use good keywords to catch your audience’s attention and make them buy the products. In the Google Adwords tool, you can search for the most relevant words in your segment. In addition, Ubersuggest can also help you. Quality content produced will always give the customer credibility and the chances of buying will increase.
- Options to improve your online commerce
Once your e-commerce is selling, it’s time to invest your time in improving it, and I have 6 one-off tips that will help you boost your e-commerce:
1. Invest in social media advertising – People should know about your page somehow, and one of the best ways to publicize is beyond the place where most of the people are: on social media.
2. Track a product disposition strategy – If you have spread your e-commerce correctly within social networks, I’m sure that demands will appear. But for that, you need to have a strategy when it comes to publishing products in your e-commerce. A good strategy is to place top selling products in an outstanding position on the page.
3. Arrange the layout of your page – Page layout can directly impact sales results, so do something that shows the store’s identity and at the same time it is clear to the customer identify where products are available and where to buy (without visual pollution). It’s also important to have a place to post the company’s news, which includes: new products, new clients and interesting content for your customers. Be different from the others and don’t be afraid to use new technologies.
*AR is an option that can make people buy directly from the internet, or if they want to buy it in person they already know exactly how the product looks like. The use of AR instead of photos to show the products gives more proximity to the customer, who feel like having the products, imagine themselves with it and start to have an affinity with the desired product. If you are new in the market segment, AR is essential to differentiate you from the others and even put you in front of more experienced companies in the business.
4. Work SEO strategies – One way to make your e-commerce give even more results is by using SEO strategies. It is the SEO that put you in the top positions on Google and thus the chances of becoming a better known company in the online environment increases, bringing even more sales to your e-commerce.
5. Offer discount coupons and make use of holiday dates – Consumers generally love a good discount. So, if you can offer it, discount coupons are a great way to convert these users into e-commerce customers. Commemorative dates are special conditions for promoting discounts and special offers.
It is highly advisable, regardless of your business area, to implement e-commerce, and if you already have a physical store, a connection between both is the best option considering that it will bring more comfort and accessibility for all customers. Nowadays many people are migrating to e-commerce, so don’t be afraid to be bolder and invest in different things (such as technology), always aiming to stand out and be in the client’s preference.
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Did you know that AR’s precursor was Snapchat? See how they implemented this technology on their platform.